“I’ve often thought that the main reason an ESOP is not more frequently used in Exit Planning for owners is its apparent complexity in design and implementation. As Winston Churchill once said in a different context, “The length of this document defends it well against the risk of its being read.” And so it can be with the mass of ESOP explanations, rules and regulations. Kelly succeeds in his avowed purpose of providing a straightforward and understandable explanation of this important planning tool. His book is well worth reading for every owner considering a business exit.”